If you plan on running your campaigns with Google ads, there are common mistakes you should avoid so that you can meet your goals.
According to The ONMA team, sometimes advertisers fail to set up their campaigns correctly. For instance, they might not target the right audience and this is detrimental to the desired results.
In this article, we will be enlightening you on the costly mistakes that you should avoid in 2020. Let’s get to them:
- Don’t ignore the negative keywords feature
Many advertisers ignore this very important feature when setting up their ad campaigns. Truth be told, negative keywords help to improve your ad campaign performance.
What this feature does is to blocks out irrelevant users from interacting with your ad campaign. This ensures that your campaign reaches your preferred user. It also helps to reduce the amount of ad spent.
- Not using appropriate match type
Using the appropriate match type is important to trigger your ad when searches that relate to your ad are sent.
There are four types of match types and each one makes your ad come up in different ways. It’s important to understand the purpose of each match type to know which one best suits you.
There is the Broad match type (which helps you to build a keyword list), the Exact match type, the Phrase match type, the broad match modifier. They all have their advantages and disadvantages.
- Not putting a CTA on your Ad campaign
To improve your ad conversions, you must add a call-to-action in your ad campaigns. This seems like the most basic thing to do right? Many people make the mistake of forgetting to do this. It’s 2020 and you shouldn’t be making such mistakes.
You will need to regularly check your call-to-action to see if it’s working fine or not. Also, putting a catchy call-to-action has been linked to higher click through rates as a result.
You can experiment with call-to-action to see which ones have the most conversions. This way you can know which call to action to stick with and which ones to discard.
- Not paying attention to quality scores
Improving quality scores has several advantages. For instance, it helps to lower your cost per click, boosts ad campaign performance, and also reduces the amount of wasted ad spends. Ad quality scores are determined based on three main components namely;
- Ad relevance
- Quality of the landing page
- Expected CTR.
All these three components can be improved and you should not make the mistake of ignoring them. Map out a plan on how you want to improve your quality scores.
- Not targeting the right demographic
You can target a particular demographic in your ad settings rather than targeting the whole world.
Besides, it’s possible to restrict which devices will see your ad. You can schedule the time your ads will show. Perhaps your customers will search Google most from 8 pm to 11 pm, you can set your ads to show only during that timeframe.
Don’t make the mistake of not setting a target location.
The 5 mistakes above must be avoided this year. Pay attention to these things before sending out that ad campaign.